Product Design

from Portland, OR

I'm an experienced product designer specializing in enterprise products and developer tools.

I'm passionate about ideas, people and music. I'm a firm believer in asking questions + learning new things.

I love observing and listening. I'm always thinking about how things are, and how they could be. I'm happiest when working among good people, on things that matter.

Say, hey.

Case Studies

Case 1: Notification redesign

Redesigning GitLab's notification system to ensure that people can stay up-to-date with their projects.

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Case 2: Alerts and Incidents

Building out an incident management workflow in GitLab from scratch, starting with the alert and incident features.

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Case 3: On-call schedules

Completing the incident management workflow by helping incident response teams know who-to-call-when.

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Case 4: Navigation rehab

Helping to redesign the information architecture of an existing developer tool.

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Skills

Much of the work I do these days is a mixture of these four things.

Design

I believe strongly in the power of a visual to crystalize thinking and move a discussion forward. The visual doesn't need to be polished or fancy; it just needs to communicate an idea. I use this technique often, to help teams make decisions. Prototypes are useful for this purpose, too!

Research

I love doing research; it's where my design process always starts. Talking to people to deeply understand goals and pain points, and then checking back in with them to see if our design solution addresses their needs – these things I always make time to do.

Systems thinking

I am always working to understand patterns and to synthesize information to better understand systems and workflows. I keep asking questions until I understand how everything works, and how the parts all fit together into a whole.

Collaboration

Finding ways to work together, to solicit ideas, and to get all of the important information into the open – this is probably what I enjoy most as a designer. Working together always makes the end result better.

Testimonials

Some nice things people have said.

“Amelia Bauerly is a tremendous UX Design partner. We worked in tandem doing product discovery and solution validation when building out GitLab's incident management tools. She and I lead the team responsible for taking this product from 0 => 1. She is highly skilled in customer interviewing, efficient at creating beautiful solutions for highly technical users, and a visionary who can easily translate inspiring vision mocks into iterations that engineers can start working on tomorrow.”

Sarah Waldner

Director of Product - Secure, GitLab

“Collaborating with Amelia was a game changer for me. Her eye for design and thoughtful approach allowed us to iterate efficiently while ensuring every decision was well-documented and transparent. Amelia's ability to foster clear communication and maintain momentum even in an async environment is a testament to her professionalism, creativity, and attention to detail.”

Alana Bellucci

Senior PM, GitLab

“Thank you for all your outstanding work...couldn't be more pleased.”

Eric Roth

Formerly VP of HR, Mede/Analytics